B2B GTM Engineering

Pipeline,
engineered.

We build and run AI-personalized, signal-driven outbound systems for B2B companies across SaaS, healthcare, fintech, legal tech, CPG, and industrial — acting as your fractional GTM engineering team instead of an SDR agency.

Founded 2025
Headquarters Toronto, ON
Focus GTM Engineering
Signals in.
Pipeline out.

We build the system, not a rep. Generate pipeline with signal-driven outbound. Enrich your CRM with AI-powered insights. Personalize outreach at scale.

1
Employee
100%
Browser-Side Tools
2025
Year Founded
The System, Not the Agency

GTM Engineering for B2B

SeedLift is a B2B GTM engineering firm based in Toronto. We build and run AI-personalized, signal-driven outbound systems for clients across industries, acting as their fractional GTM engineering team instead of an SDR agency.

Most B2B companies don't have a lead problem. They have a relevance problem. SeedLift fixes that by building the infrastructure that makes outbound work — enrichment pipelines, signal scoring, personalized sequences, CRM automations.

We surface the ICP from your existing wins, build the workflows, run the first campaigns, then hand you a system that keeps working without us. Whether you're founder-led sales stretched thin or an existing GTM team ready to level up, we layer enrichment, scoring, and automation onto what you've already built.

Signal-Driven AI-Personalized Fractional GTM Clay Expert
1
Employee — lean, focused, engineering-led
4
GTM Engineers on the team
100%
Browser-side — your data never uploads
Founder

Ryan Gerstein

GTM Engineer · Building the infrastructure that makes outbound work.

Ryan Gerstein is the founder of SeedLift Solutions. He's spent the last several years building outbound systems and RevOps infrastructure at companies like BioRender and Uberflip. At BioRender, he served as GTM Engineer and Revenue Operations Manager, designing the systems that powered the company's outbound motion.

Before that, Ryan was a Business Operations Analyst at Bonsai and a Marketing Operations Analyst at Uberflip. He holds a Bachelor of Business Administration from the Lazaridis School of Business & Economics at Wilfrid Laurier University, where he also took first place in the Integrated Case Exercise (ICE) competition.

"We build the system, not a rep. Generate pipeline with signal-driven outbound. Enrich your CRM with AI-powered insights. Personalize outreach at scale." — Ryan Gerstein, Founder

Ryan is a certified Clay expert and has helped dozens of B2B companies — from SaaS to healthcare, fintech to industrial — build outbound systems that find and reach best-fit prospects using custom buying signals, synced across the GTM tech stack.

Clay Expert RevOps GTM Engineering Signal-Driven Outbound Systems
Connect with Ryan

Ryan Gerstein

GTM Engineering · SeedLift Solutions

Building intelligent outbound systems that find and reach your best-fit prospects using custom buying signals, synced across your GTM tech stack.

2025 Founded SeedLift
3+ Years at BioRender
1st ICE Case Competition

Previous: BioRender (GTM Engineer, RevOps Mgr), Bonsai (Business Ops), Uberflip (Marketing Ops)
Education: BBA, Lazaridis School of Business & Economics

Connect on LinkedIn →
Workflows We Build

End‑to‑End Pipeline Engineering

We build the system that runs without adding headcount. Signal-driven, AI-personalized outbound at scale.

01

Bespoke Scoring Model

Hiring posts, funding, tech stack shifts, RFPs, site visits, G2 views. Every signal is weighted, combined, and compressed into one score per account so your reps only see what's hot today.

account_score() Live Hiring · SDR role, 4d ago +28 Funding · Series B, $42M +24 Tech add · Segment + Clay +18 Site visit · pricing, 2x +12 SCORE: 82/100 · TIER A
02

Personalized Outbound, at Scale

Every {{variable}} is a real data point, pulled from public sources at send time. No first-name spinning, no "I hope this finds you well". One line that makes them look up.

sequence_a / email_1.txt Subject: quick Q on {{collegeName}}'s career fair Hey {{firstName}}, I saw {{collegeName}}'s career fair. Do students have access to professional headshots at events like this?
03

CRM Cleanup + Workflows

Three records for one account. Conflicting titles. Broken emails. We merge on match keys, resolve conflicts by source-of-truth rules, and re-enrich the surviving record.

dedupe_resolver() Batch · 14,218 rows J. Chen · HUBSPOT · 2024 Jordan Chen · LINKEDIN · 2026 Jordan C. · APOLLO IMPORT → MERGED: 1 RECORD
Free Tools

Built for Operators, by Operators

The tools we actually run inside SeedLift engagements. All free, all in your browser, no signup.

Infrastructure

Domain Health Check

Check SPF, DKIM, DMARC and MX records for any sending domain. Free, browser-side. Enter a domain and run the check.

Check Domain →
Copy

Cold Email Copy Checker

Paste your cold email and get it graded against the QA rules a GTM agency actually ships with. Free, browser-side, no signup.

Grade Copy →
Data

CSV Merge & Dedupe

Merge lead lists and kill duplicates in your browser. Auto-detects email columns, normalizes rows, nothing uploads anywhere.

Clean Data →
Modeling

Outbound Calculator

A live model of what an outbound system could generate. Adjust the inputs to pressure-test your pipeline.

Model Outbound →
Advertising

LinkedIn Ads Calculator

A live model of what account-based LinkedIn ads actually cost. Adjust the inputs to pressure-test your spend.

Model Ads →
All Tools

Full Toolset

Access all SeedLift free tools in one place. Domain check, copy grader, CSV dedupe, outbound calculator, LinkedIn ads model.

View All Tools →
Team

GTM Engineers

The team behind the infrastructure that makes outbound work.

👤
Ryan Gerstein
Founder & GTM Engineer
GTM Engineer with deep experience in outbound systems and RevOps. Previously at BioRender. Builds the infrastructure that makes outbound work.
👤
Mahyar Alazki
GTM Engineer
GTM Engineer specializing in signal-driven outbound and RevOps systems for B2B. Builds AI-personalized outbound workflows.
👤
Aarnav Thite
Software Developer Co‑op
Computer Science student at the University of Waterloo. Builds the tools and infrastructure that power SeedLift's GTM systems.
FAQ

Frequently Asked Questions

Answers to common questions about SeedLift and GTM engineering.

GTM engineering is the practice of building the technical infrastructure that makes outbound work. It replaces the traditional SDR agency model with a systems-driven approach — enrichment pipelines, signal scoring, personalized sequences, and CRM automations that run without adding headcount.
We work with B2B companies across SaaS, healthcare, fintech, legal tech, CPG, and industrial. We serve founders and GTM leaders who want the system, not the agency.
We surface the ICP from your existing wins, build the workflows, run the first campaigns, then hand you a system that keeps working without us. For existing GTM teams, we layer enrichment, scoring, and automation onto what you've already built.
Yes. The calculators, domain checker, copy checker, and CSV tools are provided as-is, free of charge, to help you think. All processing happens in your browser — nothing uploads anywhere.
Book a 30-minute session. We'll walk through your current outbound and show you exactly what we'd build. No commitment, just a conversation.
Get Started

Build Your Pipeline Engine

Book a 30-minute session. We'll walk through your current outbound and show you exactly what we'd build.

Book a Session No commitment • Just a conversation